Feeling overwhelmed by social media? Unsure what to post, when to post, or which platform actually matters for your business?

Join Nat and Tara from The Social Connection for a practical, beginner-friendly workshop designed to simplify social media for small and regional businesses.

This hands-on session cuts through the noise and focuses on what actually works - helping you build confidence, consistency and clarity with your online presence.

What you’ll learn

In this interactive session, we’ll cover:

• Which social media platforms matter most for local businesses (and why Facebook & Instagram are still key)

• What makes an effective post and how to create content with purpose

• How to plan content in advance to avoid last-minute panic posting

• How often to post, when to post (does it matter?), and how to use your insights

• Evergreen content and how to reuse what already works

• Caption writing basics, calls to action and engagement tips

• How to schedule posts using free tools like Meta Business Suite
  

You’ll walk away with practical content ideas, clearer direction, and tools you can use straight away.

Who it’s for

This workshop is ideal for:

• Small business owners just getting started

• Businesses returning to social media after a break

• New staff managing social media

• Anyone wanting to simplify and refresh their approach

No prior experience required.

Please bring your preferred device (phone, tablet or laptop) to follow along.

This workshop is hosted by Commerce Moyne in partnership with Moyne Shire Council and facilitated by The Social Connection.

Take the opportunity to meet one-on-one with Cinnamon Stephens for a personalised consultation focused on your creative practice and professional goals.

Whether you're just starting out, looking to increase art sales, refine your direction, approach galleries with confidence, or build a more sustainable creative business, Cinnamon will provide practical advice tailored to where you're at. Drawing on more than 30 years' experience as a professional artist, gallery manager, artist mentor and arts consultant, she offers honest, constructive feedback and practical strategies you can put into action.

By the end of your session, you'll leave with greater clarity about your next steps, renewed confidence in your creative direction, and practical ideas to help grow your arts practice in a way that feels authentic to you.

Ready to finally wrap your head around Reels?

This hands-on, practical workshop is designed to help small business owners stop scrolling and start creating.

Led by The Social Connection, this 2-hour session will walk you through everything you need to know to create confident, on-brand Reels that actually connect with your audience.

Here’s what we’ll cover:

• Reel lengths, dimensions & formats that work

• Where to find trends and sounds (and how to use them)

• Editing basics inside Instagram

• What to do (and avoid!) if you want people to stop and watch

• Ideas that don’t require you to dance, point or lip-sync

• Real-life tips to get the most out of the content you already have

What to bring:

• Your phone (ideally the one you use for social media)

• Instagram, Facebook & Instagram Edits apps downloaded and logged in

• Pre-shot content (preferably video) for a Reel you’d like to create

In the second half of the session, we’ll get stuck in - creating and editing your own Reel with support from the TSC team. Whether you’re starting from scratch or need help refining your footage, we’ll guide you through it step-by-step.

This workshop is ideal for business owners who want to feel more confident creating Reels that feel aligned with their brand - and don’t take all day to make.

This workshop is brought to you by Commerce Moyne in partnership with Moyne Shire Council, facilitated by The Social Connection.

Ready to stop guessing and start getting results from your Meta Ads?

This hands-on, practical workshop is designed to help small business owners move beyond the Boost button and start building ads that work harder for their budget.

Led by The Social Connection, this session will walk you through everything you need to know to create confident, targeted Meta Ad campaigns that connect with the right audience.

Here's what we'll cover:

• The Boost button — what it does and when it's useful

• Why building from scratch gives you far better targeting

• How to set up a campaign from the ground up

• Structured budgeting so every dollar works smarter

• A/B testing basics and why it matters

• Running multiple ads under one campaign

• How to reach the right people at the right time

What to bring:

• A laptop, iPad or tablet (phones aren't ideal for building campaigns)

• Your Meta account logged in and ready to go

• An existing Ad account set up. To check or create yours, head to https://adsmanager.facebook.com/

We’ll build a campaign together, from start to finish, focussing on our goals, budget, copy, and audience specifics.

Whether you're starting from scratch or want to do it properly this time, we'll guide you through every step.

This workshop is ideal for business owners who want to spend their ad budget smarter, reach a more targeted audience, and feel confident running campaigns that actually deliver.

Hosted by Commerce Moyne in partnership with Moyne Shire Council, facilitated by The Social Connection.

Looking for practical advice to help your business work smarter?

Book a free one-on-one mentoring session with technology and business specialist Justin Williams from iXplainIT. These confidential 45-minute appointments are tailored to your individual business needs and provide an opportunity to discuss the challenges and opportunities facing your business.

Whether you're looking to improve productivity, streamline processes, make better use of technology, explore automation, strengthen your online presence, or simply get a second opinion on a business challenge, Justin can help you identify practical solutions and next steps.

Sessions are suitable for businesses at any stage, from start-ups and sole traders through to established enterprises looking to improve efficiency and growth.

A FREE professional development session with respected arts consultant, mentor, curator and practising artist Cinnamon Stephens, offering practical insights into the business side of being an artist. 

Lots of helpful tips to help maximize your opportunity for sales and business growth, while maintaining your unique creative voice.

A limited number of individual consultation sessions will also be available on Thursday 6 August, with Cinnamon offering personalised advice tailored to your creative practice, ideas and professional goals.

Book here for a one on one consultation: https://www.trybooking.com/DNUSF

Presented by Glyph Gallery and Creative Space in partnership with  Moyne Shire Council

About Cinnamon Stephens

With 30 years’ experience as a professional artist—including artist promotion, gallery management, and custom art design for art-loving clients—Cinnamon launched her Art Consultancy business in 2024 to support both artists and collectors. She manages artists to help maximise their exposure and guides clients in purchasing art that enhances their spaces.

Looking for practical advice to help your business work smarter?

Book a free one-on-one mentoring session with technology and business specialist Justin Williams from iXplainIT. These confidential 45-minute appointments are tailored to your individual business needs and provide an opportunity to discuss the challenges and opportunities facing your business.

Whether you're looking to improve productivity, streamline processes, make better use of technology, explore automation, strengthen your online presence, or simply get a second opinion on a business challenge, Justin can help you identify practical solutions and next steps.

Sessions are suitable for businesses at any stage, from start-ups and sole traders through to established enterprises looking to improve efficiency and growth.